Brands are leveraging the metaverse in aviation industry to display their offerings, demonstrating the creativity that is distinctive of the aviation business. The metaverse is a digital arena that allows platforms to build immersive audience experiences like never before utilizing augmented reality (AR) and virtual reality (VR), and it’s about to transform how we interact online.
Virtual reality surrounds digital areas accessed via a headset, and augmented reality is about integrating digital objects into the real world. As they grow more common, brands will begin to experiment with more creative ways to communicate with customers. Some businesses have already launched VR and AR applications to entertain, inform, and assist buyers in testing and purchasing their products. Users that want a more personalized experience will be able to interact intimately with people, products, and services regardless of where they are in the world. And it means more customer reach and engagement for brands. Most importantly, the metaverse in aviation industry will enable us to measure the user experience in unprecedented ways. It will be a key e-commerce tool, allowing airlines and operators to reach new audiences and markets while also attracting greater attention. In fact, Mark Zuckerberg’s Meta Platforms is about to establish its first physical store, where customers can test out virtual reality headsets and other gadgets before purchasing them.
Qatar Airways recently introduced QVerse, a virtual reality (VR) experience for visitors to its website. At Hamad International Airport, virtual tours of cabin interiors, Business Class – Qsuite, and the Premium Check-in area are now available. Qatar Airlines is also the first worldwide airline to use a MetaHuman cabin staff to provide a digital interactive customer experience. Other airlines such as Singapore Airlines, Lufthansa, and Qantas are also focusing on their presence in the metaverse, with Emirates planning to invest $10 million.
It isn’t just about airlines… OEMs are working on metaverse tactics as well. Boeing is developing a digital ecosystem that will bring together design, production, and airline services, as well as working with immersive 3-D engineering designs and robots to create aircraft in the virtual world. Airbus also intends to develop new production systems and optimize its existing ones using data.
It’s no wonder that the aviation sector is foraying into the metaverse in interesting ways. At Skyluxe Aviation, we’re also committed to continuing to adopt business aviation technologies that help operators do their jobs better, faster, and more cost-effectively.
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